Understand, see, be and do.


Today was full of key learning's! The type that refines you in business and which makes you better at being human.. and while dealing with humans.

A visit to down town Joburg reminded me of what I've always maintained- you cannot market to people, or communicate with an audience, whose world's you have no clue on.

So there we were, my business partner and I, feeling connected again,  as we were in our youth when frequenting Joburg City centre - outside of the trendy spots. The hustle of daily entrepreneurship paved the streets and met us vibrantly and on steroids!

We had an interesting chat as we made our way to an appointment which encapsulated us not being removed from realities of life, and how we once more enjoyed our time experiencing the same people we've been marketers to at some stage of our careers.

Another key learning today was to move more swiftly when required and when it matters most. It may be making a call to explain a mail, or explaining further to a mail, about a mail, and then a text about a potential call!

Either way, do what's required with persistence and tenacity. More so when it really matters.

We left town and just over Nelson Mandela bridge was an awesome architectural structure and remains of presumably an old station. It took me back to a time I wouldn't have known, but can imagine. Of elegant ladies in hats and silk scalves. Hand gloves, purses and neck pearls. Now a barren station instead, the remaining detailed structure could make for an urban retro wedding. For a cool couple, who enjoy the Joburg skyline. I see a wedding that with the 'right investment',  an African golden sunset, a live saxophonist (female ofcourse!) and bubbly on tap,  would be UBER chic.

Anyway, i guess between hearing amazing stories of my business partners son that has us roaring with laughter on the streets of downtown, to insightful conversations in a reception room with department employees, and ensuring important communication is done...the two things that I can safely say today taught me are:

Know the landscape of the people who you wish to market to,  and be willing to over communicate when necessary.

Rosh Hashana Greetings to my friends, colleagues and to my loved ones.


Comments

Post a Comment

Popular posts from this blog

Sleep when you must!

Image
  To have a company in a forward leaning sector where industrialist nations refer to it as an economic stumulus, the factories of the future and a next space race, can be somewhat extraordinary to say the least. This, together with keeping relevant through fast paced business developments, making real time and well considered decisions while remaining ethically bound to the wings of the vision, leaves you in constant think mode at hours deemed for rest. By who exactly is rest confined to conventional patterns and hours which anyway some of the world's most extraordinary people have shown to reject in sleeping at work desks for a bit or their production floors. And still achieved anyway. My Asian colleagues for weeks would do the rest, work, rest, refresh -all at work- thing.  I'm that person who sleeps only a few hours. I can also can sit for hours thinking and prefers to do so alone and even at the expense of most inviting company or events. I get that my friends in health and
Read more

No substitutes for basic health

Image
Today I spotted someone from a distance with a cold sore that stood out as he was walking towards the treadmill. Much of what we know is those things are not a good sign of a immunity and are a form of a hepatitis/STD related, laying dormant to never go away as are with warts on hands etc. What I am saying is that even with advance medical choices, you still must excercise basic care for all else to complement health and wellbeing choices.  Washing of hands is necessary and no vitamins can substitute for that cleanliness if you just think over things like public door handles, elevator buttons, money and all the exchanges of it ..to then to use your hands to apply moisturizer your own face, to cook, to handle kids etc.  It's like the basic principle of wearing hairnets in industrial kitchens and with food handling or preparing of (massive respect to Big Mouth Sandton specifically as not spotted in other top end sushi bars frequented). Some basics apply and always.  Like no 'perf
Read more

Precipice Innovation

Image
One has to wonder a few things over. In a single particular order when it comes to Climate Change, this remains paramount to address. For the longest, hardest times of relief and aid to matters of human doing and suffering, still, there was the element of geography and geopolitricks at play.  Without going into depth of what is meant by this, look at where poverty seemingly is by design ..alongside diseases and big name involvements. Yet still it could be considered of a human attribution for these unmet challenges. But when we look at very literal, visible climate related matters - we can't wait to act on these with interventions. If things can even be intervened. World encounters of mass biodiversity destruction like currently seen with Brazil's floods are starking eye openers,  once again. We know food systems are imbalanced and climate demands a complete overhaul in how to address industrial designs and processes. Greed and dominance still at play in whom gets to faster and
Read more