Innovation is the bottom line.


THE BUSINESS OF INNOVATION, CREATIVITY & INSPIRATION

We’re certainly living in interesting times!

The apparent discovery of water on Mars, with its now even higher potential of occupancy. AI, robots and the fear of robotics serving and dominating humanity. Consumer behavior “schizophrenia” demanding brand collaborations with unusual associations. Super smart technologies with its clear byproduct being the lack of human privacy - on earth and just for now! New brand dispositions, new organizational narratives, new value chain principles and between all that, SO MUCH to overwhelm anyone. Sigh!

Literally, new needs are being designed by humans for humans. 

And so this list of newness that goes on, and on and on, can be said to take way from the “honesty” of life in its truest and simplest sense. It’s like a donut that was “just a donut”, before transformed into a centerpiece on top of a decadent drink- topped with toppings. Comm’on, you know those new age decadent shakes that ooze craze, calories and fun!

But why? Why the hell (for a better use of word!) all this need for change?

This border- line anxiety to impact, to resonate, to re-focus, to relate and to dominate perception. Why? The notion of progress has become so confusing. It can be totally fear inducing and simply put, can be downright tiresome if not processed in bite sizes!This is even for a person like me who is naturally charged to survive on “the future”.

However in saying all this, there’s an undeniable and sheer brilliance in which the world is operating at! There’s a remarkable frequency in which brilliant minds and innovators are creating at (and that’s said outside of when they’re not innovating to nuclear bomb one another!). The pedigree of Innovation can be said to be at the level purest to the word. Be it for a Better World or for better competition..or just for better bottom line. It's impressive.

More than the deliberate convenience designed for human impact through innovations, there’s a very simple, gross truth. In fact, maybe the only truth that’s left in its truest form. That being, the need to innovate for the “Business” of Innovation.  

The Economic impact resulting from Design thinking, Innovation and Creativity is certainly a more seriously tabled discussion now, by key business and industry decision-makers, than it ever has been before. This is while ever evolving technologies remains the drivers, and simultaneously, a nemesis for commercialization through Innovation.

As an entrepreneur, with a somewhat scientific and commercially infused mind, I am fascinated by business leaders I currently engage with. Marketers, Strategists and even Procurement decision makers are mandated by their stakeholders to invest and partner with insight driven Innovations and Innovators FIRST. Through even more recent engagement I've established that it’s simply no longer good enough to be sustainable. In fact to my mind, sustainability has become such a “strive” word. It feels as if your business is ok and even with that, it’s only just ok for now. The same, as of late, could said about business relevance.  How relevant can you be if you not creating or co-creating industry enabling innovations, all while working closely with legislators and academia to support your Innovations and industry related developments? The recent week and a half has left me interested to see where relevant accelerator programs , with sound track records, will be with the launch of Joburg's Global Entrepreneur Network. And to those who are displaced, why? Why were you not creating the curve let alone seeing it? Anyway.


The Bottom line is the bottom line. There’s undeniable Economic impact and favor to be found in  Innovation-centric organisations.

Comments

Post a Comment

Popular posts from this blog

No substitutes for basic health

Image
Today I spotted someone from a distance with a cold sore that stood out as he was walking towards the treadmill. Much of what we know is those things are not a good sign of a immunity and are a form of a hepatitis/STD related, laying dormant to never go away as are with warts on hands etc. What I am saying is that even with advance medical choices, you still must excercise basic care for all else to complement health and wellbeing choices.  Washing of hands is necessary and no vitamins can substitute for that cleanliness if you just think over things like public door handles, elevator buttons, money and all the exchanges of it ..to then to use your hands to apply moisturizer your own face, to cook, to handle kids etc.  It's like the basic principle of wearing hairnets in industrial kitchens and with food handling or preparing of (massive respect to Big Mouth Sandton specifically as not spotted in other top end sushi bars frequented). Some basics apply and always.  Like no...
Read more

Precipice Innovation

Image
One has to wonder a few things over. In a single particular order when it comes to Climate Change, this remains paramount to address. For the longest, hardest times of relief and aid to matters of human doing and suffering, still, there was the element of geography and geopolitricks at play.  Without going into depth of what is meant by this, look at where poverty seemingly is by design ..alongside diseases and big name involvements. Yet still it could be considered of a human attribution for these unmet challenges. But when we look at very literal, visible climate related matters - we can't wait to act on these with interventions. If things can even be intervened. World encounters of mass biodiversity destruction like currently seen with Brazil's floods are starking eye openers,  once again. We know food systems are imbalanced and climate demands a complete overhaul in how to address industrial designs and processes. Greed and dominance still at play in whom gets to faster an...
Read more

Melina the brilliant little girl Bee - a short story series for kids by marica

(This is the first series of my short stories for kids. Suggested ages of between 2-7 years old) Melina the brilliant little girl Bee (part 1)  Melina was an interesting little bee. She was a girl bee of just 5 years old and whose smiley eyes and many questions were thought to be cute, interesting and also quite troublesome at times by both her parents and her many brother and sister bees. Yes. All of Melina bee's family members understood her to be different to them. She was the youngest bee child in her family but also the one to ask the most questions. Everyone in the home felt that maybe it was in the way Melina bee listened and looked at things which made her ask so many questions, all the time and about almost everything.  But they also knew that it was a good habit to have and so no one really stopped Melina bee from her asking of questions even when it became too much to handle for them all. See Melina bee would take a simple thing like eating a fruit at lunc...
Read more